Aligning people, process, and technology drives 36% faster revenue growth (Forrester). I partner with early-stage through Series C leaders in cyber, AI, and SaaS to turn complex technical truth into commercial traction. Grounded in product marketing, I build the GTM strategies, automated workflows, and execution systems your team needs to accelerate growth, secure investor confidence, win the right customers, and hit your revenue targets.
Work with me
Zero to acquisition in a year
Quarterly ACV, 300% YoY growth
Market share
A 300-page developer portal
No handoffs, no account managers. One person owns the strategy, the plan, the execution and the management, so you get one point of contact and one unified story.
I stay curious about the product and about marketing itself, so I learn fast and choose the right approach for what you actually need. I change direction easily when we need to pivot.
Engineers, executives, customers, investors. I speak to each one in the language they understand, from business to technical, from strategy to code repos.
I always bring my expertise and my honest opinion. I say what I think, no matter what. You make the final decisions.
Strategy, execution, or both. Embedded or advisory, interim or long term. Built around your stage, your stack, and what your business actually needs.
I work fast, and I check every small detail at the same time. Human in the loop, always.
Early-stage businesses pivot constantly. So can your engagement with me. If we need to end early, that's ok.
Rachel is a true asset to any organization and her ability to challenge the status quo is refreshing. We worked on many initiatives together and she was always looking to utilize new approaches and innovation was her specialty.
It always comes back to the same two things: cross-functional GTM alignment, and deep product knowledge. Everything else is built on that.
We'll meet, and you'll tell me everything you need.
I learn the business and the product.
I talk through approach with you.
I work with the stakeholders involved in the product, or affected by its outcome.
I make sure everyone is on the same page.
Positioning is hard. Positioning yourself as a professional is harder because you are simultaneously the strategist, the subject-matter expert, the brand, and yourself.
A seven-step process for choosing tools: keep workflows from breaking, prevent fragmented data and workaround processes, and stop your architecture becoming a tangled mess.
A first-week question list for a new marketing hire, a founding marketer, or a fractional consultant: what to ask the founder, the product, sales, and the people who inherit your framework.
Tell me what you're building and what's in the way. I read everything.
Great tech doesn't sell itself.
Let's meet. It's free.
