Product Marketing is equal parts strategy, storytelling, and systems—and your tools should reflect that. After years of leading GTM at high-growth SaaS companies, building enablement engines, and obsessing over onboarding flows, I’ve tested

Fliki turns scripts into high-quality videos using AI voiceovers and stock visuals—and it’s shockingly good. I use it when I need to spin up a product explainer, a narrated demo teaser, or even a quick thought leadership clip without pulling in a design team. The voice quality is natural, multilingual options are solid, and the editor is dead simple. Great for PMMs who want to prototype video content fast, test narrative framing, or up-level sales enablement without waiting on production cycles.

Napkin.ai is what happens when your inner systems thinker meets a design co-pilot who actually gets you. If you’ve ever sketched a user flow on a Post-it, narrated a process in Slack, or tried (and failed) to make a diagram look decent in Figma—this is your tool.

You just describe what’s in your head—“onboarding flow with four steps and a decision tree”—and Napkin turns it into a clean, editable diagram. Flows, infographics, concept maps, you name it. I swear I’ve been looking for something like this forever.

Diagramming has always been my Achilles’ heel, but Napkin makes it feel... effortless. Ideal for technical writers, PMMs, and anyone who explains complex systems for a living. It’s fast. It works. And it might just save you from another sad rectangle in Google Slides.

They started by building playful, intuitive tools for kids—and now they’re bringing that same creative spark to business communication. And honestly? It shows.

Whether you're running discovery calls, customer interviews, or internal syncs, AI notetakers are quietly becoming a PMM’s secret weapon. They transcribe, summarize, and highlight key moments—without you lifting a finger. Tools like Zoom AI Companion, Fathom, Fireflies, Otter, and Jamie all do some version of this, and their freemium tiers are shockingly useful.

Most of these tools don’t replace platforms like Gong or Salesloft—especially when you're scaling enablement or need centralized deal intelligence. But they do fill in the gaps: for teams that can’t afford licenses for every stakeholder, for ad-hoc interviews and research calls, and for solo PMMs who just need one reliable, free notetaker to stay sharp.

If you’ve ever missed a quote or lost track of action items mid-meeting, this category of tools will change the game.

Cal.com is my go-to scheduling tool—open-source, privacy-first, and infinitely customizable. I switched from the usual suspects because I wanted more control over the booking experience (think: custom workflows, team round robins, and Zapier integrations that don’t cost extra). Whether you're managing stakeholder calls, sales demos, or customer research sessions, Cal makes it seamless. Bonus: it plays nice with nearly every calendar and can live on your own domain if you want it to.